Universitat de Barcelona. Càtedra d'Emprenedoria.

Barcelona Marketing and Business Models International Summer School

Universitat de Barcelona. Càtedra d'Emprenedoria.

Curs
Presencial
30 Hores
  • Barcelona
590 €

Barcelona Marketing and Business Models International Summer School

Descripció


  • To examine the latest topics and challenges in the discipline of marketing, which is undergoing extensive changes with the widespread adoption of new technologies. 

  • To provide participants with the tools and guidelines to build solutions that are compatibles with the current technology scenario. 

  • To provide aspiring marketing executives with a general understanding of the transformational trends and experiences that are shaping current business structures. 

  • To analyse the emergence of new business models, taking advantage of the various resources available in Barcelona, a city renowned for its creativity and ability to attract talent.

  • To experience a networking week with highly motivated participants at the University of Barcelona, one of the top leading European universities. 



Temari del curs

  • Exploring new marketing approaches and strategies.
  • Rethinking business models.
  • Experiences and marketing strategies.
  • Innovation, marketing and digital economy.
  • Interdisciplinarieties and other creative connections.

Idiomes en què s'imparteix

English.

Horari/Torn

All day long.

Places

30

Durada

1 week.

Lloc on s'imparteix el curs

Barcelona

Titulació obtinguda

Certificate 3 ECTS.

Preu

590 €
Fees include course materials, visits to organizations, lunch, coffee, welcome dinner and some recreational activities. Do not include accomodation in Barcelona.

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Barcelona Marketing and Business Models International Summer School