What is Service Design?
Everyday we are active users of different kinds of services from the very second we wake up to the second we fall asleep: when we go to the office, to school, to the supermarket or even to a hospital. Very often, we have to face the fact that these services have not been designed keeping in mind the user: you! Service Design is an established and successful innovation methodology that helps generate exciting and meaningful experiences for people, like you.
Why Service Design matters?
In the past decades Innovation and Design were focused mainly on products. Today, in an economy driven by information technology and intangible goods, the service is the product. Being able to create useful and desirable services becomes the fundamental skill for companies and organizations in order to innovate.
What's the value of Service Design?
The value of service design lies in the development of innovative solutions that didn't exist before or in making already existing services significantly better in terms of desirability and efficiency. Service Design creates value because it consists in designing what people need and desire.