Master in Events Organization, Protocol and Business Tourism (MICE)


Màster oficial
60 Crèdits
  • Madrid
11.200 €

Master in Events Organization, Protocol and Business Tourism (MICE)


The objective of Ostelea's Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process.

This program will be conducted in English in Madrid!

Temari del curs

Module 1: Structure and finance of the tourism sector
  • Structure of the global tourism market - 6 Credits - Compulsory
  • Finance for the tourism sector - 6 Credits - Compulsory
Module 2: Talent management and innovation
  • Intellectual capital and talent management - 6 Credits - Compulsory
  • Innovation and the entrepreneurial mindset - 6 Credits - Compulsory
Module 3: Management of events organization and business tourism companies in global settings
  • Strategic management of events and business tourism companies - 6 Credits - Compulsory
  • Events organization and business tourism companies: operations, logistics and quality - 6 Credits - Compulsory
Module 4: International marketing, protocol for events and business tourism
  • International marketing and experience management for events and business tourism companies - 6 Credits - Compulsory
  • Official and business protocol - 6 Credits - Compulsory
Module 5: Master's Thesis
  • Master's Thesis - 12 Credits - Compulsory
Veure més


The admission process ensures the candidates' suitability and, as a result, all of the participants can make the very most of this learning experience.

To begin the admission process, candidates must complete the information request form.

After that, Ostelea gets in contact with the candidate to schedule an interview, to which they must bring the following documentation:

  • University qualification

  • Curriculum Vitae

  • Motivation letter

  • Two letters of recommendation

  • English certification or interview in English

After completing the interview, Admissions Committee analyses the applications case by case and notifies the candidate of its decision and informs them of their admission status.

Idiomes en què s'imparteix



Open calls April and October 2017.

Lloc on s'imparteix el curs



  • Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility.

  • Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level.

  • Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively with all of the members of the team.

  • Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions). 

Titulació obtinguda

Participants who successfully complete the programme at the Madrid campus will receive a Triple Qualification: The qualification of Master in Events Organization, Protocol and Business Tourism from the Ostelea, School of Tourism & Hospitality. The qualification of Master in Events Organization, Protocol and Business Tourism from EAE Business School. The qualification from the Universidad Rey Juan Carlos

Perspectives laborals

Cultural Events Organization being commissioned by private and public companies or private clients. Events organization, design and management, conducting feasibility, profitability and ROI studies. Public institution departments at a state, regional, provincial and municipal level focused on the implementation of cultural, heritage, and artistic policies through the design, planning and management of events in this field. Companies specializing in the organization of trade fairs and other commercial promotion events in the field of public relations. Hotel establishments specializing in hosting events such as congresses, conventions and conferences.


  • The Objetive of Ostelea's Financial Support Programme is to provide economic support to all of the students enrolled that have to cover part of the costs involved in their tuition, which are designed to stregthen their academ and professional capabilities. 

  • Ostelea's Grant Programme.


11.200 €

Avantatges del curs

In-company Master's Thesis: The Master's Thesis is based on a real company in the sector. Spain is the 3rd leading country in the world terms of the greatest number of conferences. Two Spanish cities feature in the Top 5 cities in the world hosting most events: Madrid and Barcelona. Organization of real events: Students taking the Master take charge of organizing the School's event and protocol.

Sí, m'interessa

conèixer tots els detalls, preus, beques, dates i places disponibles

Master in Events Organization, Protocol and Business Tourism (MICE)