ESIC, BUSINESS&MARKETING SCHOOL (Barcelona)

Master in Marketing Management MIM (100% english)

ESIC, BUSINESS&MARKETING SCHOOL (Barcelona)

Màster
Presencial
12 Mesos
  • Barcelona
20.600 €

Master in Marketing Management MIM (100% english)

Descripció


Spanish corporations are currently immersed in an extremely competitive world in which we no longer talk about our national markets, we refer to them as "local markets"; continental markets are "regional markets" and international markets are becoming "global markets".



From this perspective, the commercial activity of selling products and services is becoming an increasingly complex task:



The competitive environment in which companies operate has changed dramatically over the last ten years.



The new technologies are having a direct impact on our lives styles and the way companies are managed; therefore, it is of paramount importance that organisations understand and adapt to these structural changes if they want to survive in a fierce competitive environment.



The main objective we wish to achieve with our MIM programme is to train future marketing managers to able to make appropriate decisions using the methods and techniques acquired during the course.



We have been offering this Master Programme for more than twenty years and its contents are improved each year by teachers and business professionals who provide new insights to adapt the programme to the new marketing management trends.



The programme takes place in Barcelona. Its content includes key marketing management modules, as well as other modules related with other functional areas of the company as part of its strategic market orientation, providing a practical vision of the business and marketing activity of the company.



Two options to strengthen your professional development




  • The Professional Graduate Studies Diploma in Marketing.

  • The international business experience in China.


Different pathways to customise your experience:

To complete the program participants can choose among:

  • Business plan, or

  • Marketing plan + semester abroad, or

  • Marketing plan + 6-month internship/project in a company*




Veure més

Destinataris

Professionals and graduates from different disciplines who aim to work as international managers or sales managers in international contexts. Managers and executives from sales, marketing, logistics, back office, and finance who want to gain expertise in international management.

Metodologia

Classroom-based lectures, case studies, group work. All teaching is delivered in English y Further double degree options: After completing the MiM Participants can continue their studies for one year in Shanghai and receive the MBA degree from Shanghai University or in Miami and receive a Master in International Business from Florida International University.

Idiomes en què s'imparteix

English

Horari/Torn

Dilluns a dijous de 19:00 a 22:00.

Durada

Inici: Octubre 2017.
Fi: Juliol 2018.

Lloc on s'imparteix el curs

Barcelona

Perspectives laborals

ESIC offers career services and resources to participants and helps them to meet their marketing career aspirations. In addition, during the program, participants will have the opportunity to apply for internships.

Preu

20.600 €

Avantatges del curs

The MiM among the top graduate programs in Marketing in the world
Included in the Top 50 Marketing list by Youth Incorporated (2017).
ESIC among the top business schools in the world.
The MiM is one of the oldest Master's programs in Marketing in Europe.

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Master in Marketing Management MIM (100% english)