Curs d'estiu a Service Design for Innovation

5 crèdits
1850 €


What is Service Design?
Everyday we are active users of different kinds of services from the very second we wake up to the second we fall asleep: when we go to the office, to school, to the supermarket or even to a hospital. Very often, we have to face the fact that these services have not been designed keeping in mind the user: you! Service Design is an established and successful innovation methodology that helps generate exciting and meaningful experiences for people, like you.
Why Service Design matters?
In the past decades Innovation and Design were focused mainly on products. Today, in an economy driven by information technology and intangible goods, the service is the product. Being able to create useful and desirable services becomes the fundamental skill for companies and organizations in order to innovate.
What's the value of Service Design?
The value of service design lies in the development of innovative solutions that didn't exist before or in making already existing services significantly better in terms of desirability and efficiency. Service Design creates value because it consists in designing what people need and desire.


This Professional Summer Course is designed for professionals, executives & CEO's, from all industries and all departments, who want to become innovation leaders within their companies and be able to solve complex problems in multidisciplinary teams. Professional working or willing to work at a strategic level will find the Service Design principles and tools being core capabilities for their competitive advantage. To address international participants, the course will be held in English.


During this course, you will explore and make use of the tools used by Service Design and Innovation professionals and apply them to a real challenge.

Idiomes en els quals s'imparteix

Anglès - English.


Duration: 2 weeks. Start Date: July 2nd 2018


With this process you will learn:
  • the techniques used to better understand customers and uncover unique insights,
  • how increase your ability to create unique, desirable and valuable products,
  • to be able to accelerate the validation of new ideas from a user perspective,
  • a common language and process that can be used to align inter-departments to the same goals.


Coordinator: Gary Van Broekhoven. Manuela Procopio.


Schedule: Monday to Friday from 4.40 p.m to 9.40 p.m.
Campus i seus: IED Barcelona Escola Superior de Disseny
IED Barcelona Escola Superior de Disseny
C/ Biada, 11 08012 Barcelona
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