Master in Digital Business (DMBA ISDI - Leadership EADA)

The Master in Digital Business (DMBA ISDI - Leadership EADA) is a comprehensive programme that provides knowledge, technology certifications, methodologies and professional practice through our network of leading companies in their sector, to succeed professionally in today's digital world.
Your professional revolution starts today
The Master´s degree that guides your career towards the biggest companies in the digital environment.
The Master in Digital Business (DMBA ISDI - Leadership EADA) program gives you the opportunity to study in two of the most reputed Business Schools in Spain and Europe, EADA (Barcelona), at the forefront of management education for more than 50 years, and ISDI (Madrid), the leading Digital Business School.
The Master in Digital Business (DMBA ISDI - Leadership EADA) is born from a key insight into the talent that today's businesses need. The speed of innovation and change in digital technology requires managers with a broad and deep understanding of how these technologies can transform existing businesses and create new business models for emerging opportunities.
New approaches to business hand in hand with ever improving technology are changing the way we live our professional and personal lives. Those companies that aim to outperform others in new digital spheres are looking for those professionals with the right blend of hard and soft skills to create great results. What part would you like to play in these new success stories?

This master has been built to equip its participants with the practical skills and the strategic insight to contribute to sustainable strategies that effectively harness digital technologies to execute transformative business plans faster and better than their competitors.

Plan strategically
There is no vision without strategy
Design the strategy for the digitalisation of a real company through agile methodologies. From day one, your learning will be 100% hands-on, including the backbone project, your opportunity to apply your new skills and knowledge to digitally transform a leading company.

•  Analyzing Market and company context
•  Defining the value proposition
•  Designing a product/service
•  Defining the go-to-market strategy
•  Building a Marketing action plan
•  Monitoring:KPI's, metrics & dashboards

Execute effectively
Life is too short for poor execution
Launch an e-commerce business to market with real invoicing and investment through the E-commerce Challenge. You receive a tax number and marketing budget so that you can see --and learn from-- your plan in action. The specialised know-how you gain in the Challenge signals to companies that you can create, design and execute a project, from start to finish, and that puts you way ahead of the game

• Prototyping with Balsamiq
• E-commerce platform with Shopify
• System configuration with Aliexpress
• Search advertising with Google Ads platform
• Social media ads with Facebook Ads platform
• Data-driven management with Google Analytics and Data Studio

Prepare proactively
Develop the expertise that companies want
Become an expert in the tools and platforms used by today's leading companies. A digital mindset can only get you so far; your experience with the hottest technical tools is crucial to your success.

• Google Analytics Individual Qualification the leading tools for measuring advertising ROI and tracking social networking sites and applications
• Salesforce Administrator Certification the world's leading CRM solution
• AWS Cloud Practitioner the most comprehensive and broadly adopted cloud platform

Work successfully
Take your pick of offers
Hit the ground running with access to professional resources at EADA Business School and ISDI. Compliment your master's with an internship during or after your studies. We are committed to connecting companies with qualified digital experts from our programme.