The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace.
The main objective of the MDM is to help and support students transition into strategic management, in particular, the area of digital marketing. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized/digitalized marketing environment.
In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow is marketing leaders.
The MDM was launched over six years ago; it was one of Europe is first graduate programs in digital marketing; during these years graduates have become leaders delivering value in different companies in Spain and abroad.