An innovative, academically sound, practice driven. An International Business focused program reflecting the current challenges in the market place. Master in Marketing Management has been designed to train tomorrow´s marketing leaders in international companies.
- Understanding the market & the firm.
- Identifying & communicating value.
- Delivering & measuring value.
- Digital & international.
- Professional skills development.
- World market & intra/entrepreneurship workshops.
- Optional pathways at the end of the program:
- Business Plan
- Marketing Plan + Semester abroad
- Marketing Plan + 6 months internship / project in a company
Competències per a les que et prepara el curs
Participants will gain the key skills and knowledge to evaluate, manage and implement marketing strategies while strengthening their ablility to face and solve complex challenges in an increasingly globalized marketing enviroment.