Informació del curs
Spanish corporations are currently immersed in an extremely competitive world in which we no longer talk about our national markets, we refer to them as "local markets"; continental markets are "regional markets" and international markets are becoming "global markets".
From this perspective, the commercial activity of selling products and services is becoming an increasingly complex task:
The competitive environment in which companies operate has changed dramatically over the last ten years.
The new technologies are having a direct impact on our lives styles and the way companies are managed; therefore, it is of paramount importance that organisations understand and adapt to these structural changes if they want to survive in a fierce competitive environment.
The main objective we wish to achieve with our MIM programme is to train future marketing managers to able to make appropriate decisions using the methods and techniques acquired during the course.
This master has been offered for more than twenty years and its contents are improved each year by teachers and business professionals who provide new insights to adapt the programme to the new marketing management trends.
The programme takes place in Barcelona. Its content includes key marketing management modules, as well as other modules related with other functional areas of the company as part of its strategic market orientation, providing a practical vision of the business and marketing activity of the company.
- Understanding the market & the firm.
- Identifying & communicating value.
- Delivering & measuring value.
- Digital & international.
- Professional skills development.
- World market & intra/entrepreneurship workshops.
- Optional pathways at the end of the program:
- Business Plan
- Marketing Plan + Semester abroad
- Marketing Plan + 6 months internship / project in a company
Competències per a les quals et prepara el curs
Professionals willing to initiate, develop or reorientate her/his professional career in Marketing with a clear vision to reach Marketing or Business Director positions or become an entrepreneur; people searching for a differential advantage from a superior knowledge of customers and markets operating in a global and digitized world.