Spanish corporations are currently immersed in an extremely competitive world in which we no longer talk about our national markets, we refer to them as local market; continental markets are regional market and international markets are becoming global markets.
From this perspective, the commercial activity of selling products and services is becoming an increasingly complex task:
The competitive environment in which companies operate has changed dramatically over the last ten years.
The new technologies are having a direct impact on our lives styles and the way companies are managed; therefore, it is of paramount importance that organisations understand and adapt to these structural changes if they want to survive in a fierce competitive environment.
The main objective we wish to achieve with our MIM programme is to train future marketing managers to able to make appropriate decisions using the methods and techniques acquired during the course.
We have been offering this Master Programme for more than twenty years and its contents are improved each year by teachers and business professionals who provide new insights to adapt the programme to the new marketing management trends.
The programme takes place in Barcelona. Its content includes key marketing management modules, as well as other modules related with other functional areas of the company as part of its strategic market orientation, providing a practical vision of the business and marketing activity of the company.
The Master in Marketing Management (MIM) is an innovative, academically sound, practice-driven, and marketing-focused program, reflecting the current challenges of the marketplace.
By completing the MIM, participants will gain the key skills and knowledge to evaluate, manage and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalised marketing environment. In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow's marketing leaders. All teaching is done in English.
Participants will choose between one of the following two options¹ to complement their professional development:
- The International Business Experience in China
The International Business Experience enhances participants' academic and professional development by giving them first-hand experience with Chinese business, university, and sociocultural environments while developing an international network. The trip, which takes place in June for a week, includes visits to Chinese international companies, seminars, and conferences given by Chinese businessmen and speakers. It also includes meetings with associates to explore joint opportunities and visits to cultural and historic sites. The program provides a global international approach with in-depth experience in the Chinese business marketplace.
- The Professional Graduate Studies Diploma
Upon successfully completing the complementary program and corresponding examinations, participants will receive the "Level 7 Professional Graduate Studies Diploma in Marketing" from the Chartered Institute of Marketing, the world's largest organization of professional marketers with over 40,000 members worldwide. It is a unique combination of a marketing degree with a professional qualification. It provides graduates with a distinct competitive edge for their future professional development, based on academic knowledge and practical orientation. Level 7 Professional Graduate Studies Diploma in Marketing is a challenging, high-level marketing qualification, and it is recognized as a master-level equivalent by the Scottish Credit and Qualifications Framework and the Open University in the UK, using UK higher education benchmarks. The Professional Graduate Studies Diploma in Marketing is also recognized in the European Union by the European Qualifications Framework.