EAE Business School

Máster in Marketing and sales (Full Time)

EAE Business School

Màster oficial
70 Crèdits
16.500 €


The current business environment is evolving rapidly. Globalisation, new information technologies and innovative distribution channels are changing the perspective of marketing. Companies are increasingly demanding more professionals capable of leading these changes and turning these opportunities into competitive advantages. Professionals with solid training, who have a sound knowledge of new modern marketing trends and insight into the organisational aspects that generate corporative value. 

Consumers are becoming more and more demanding and have access to greater information, so they are fully aware of what they want and need. All companies need professionals in their Marketing Departments who are capable of successfully managing the correct combination of the three main elements offered by this Master's degree: solid marketing training and knowledge, the skills necessary to respond effectively to the current market and environment and the ability to turn the existing technologies into a competitive advantage. 

With the Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to change. Participants in the program will undergo an experience and process of change.

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Temari del curs

Módulo 1 - International Marketing Management & Market Globalization:
  • Strategic management of international marketing: Competition and keys to success in global markets 6 ECTS
  • Marketing professional development in a global enviroment 6 ECTS
Módulo 2 - Strategic International Market Planning:
  • Global markets: research and identification of the value proposal 6 ECTS
  • Creating value in international markets   6 ECTS
Módulo 3 - Management of Value in Global Markets:
  • Economic and financial management of the strategic decisions of international marketing 6 ECTS
  • Digital marketing in international enviroments 6 ECTS
Módulo 4 - Go to Market:
  • Delivering value to international customers 6 ECTS
  • Sales strategies and international comercialization 6 ECTS
Módulo 5 – Internship:
  • Internship 6 ECTS
  • Final Master Thesis: Final master thesis 6 ECTS
  • Minor 10 ECTS
Total créditos 70 ECTS
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Prova d'accés

The main objective of the admissions process is to ensure candidates' suitability for the program, by looking at their professional experience and their academic background.


Full Time.

Idiomes en què s'imparteix

This programme will be conducted in English.


Open convocatory: convocatories in April and October.
Duration: 12 months.


1. Development. Knowledge skills and attitudes within the marketing department. The course involves:

  • a) Understanding and applying marketing fundamentals and strategies in accordance with the company's strategy, understanding the Marketing Plan as a basic tool, not only of the department itself, but also of the company's strategic management.

  • b) Controlling the techniques to obtain information and developing this into a Marketing and Competitive Intelligence Information System.

  • c) Developing the skills necessary in identifying opportunities, threats and changes to the company's competitive environment and adapting the company's strategy according to possible scenarios.

  • d) Controlling the bases of the different marketing mix policies in the company.

2. New marketing and commercial trends: To provide a clear view of the opportunities and risks of new marketing trends, and to know how to adapt the company to a new competitive environment developing skills to address specific marketing needs appropriately in different sectors and being able to lead the implementation of new operational management systems aimed at the market and the consumer.

3. Management skills: To enable participants to succeed in their professional life.

Titulació obtinguda

Participants who successfully complete the program will receive the qualification of Master in Marketing & Sales from EAE Business School. In addition, students who fulfill the establioshed academic requirements will obtain the Master in Marketing & Sales degree from Universitat Politécnica de Catalunya (if studying in Barcelona) or the Master in Marketing & Sales degree from Universidad Rey Juan Carlos (if studying in Madrid).

Perspectives laborals

Professional Opportunities: Marketing Director. Commercial Director. Product Manager. Brand Manager. Digital Marketing Manager Key Account Manager.. Direct Marketing Manager. Trade Marketing Manager. Marketing Technician. Commercial Technician.


EAE offers special funding, grants and financial support conditions for all candidates accepted on the School's programs.



16.500 €

Avantatges del curs

L'alumne tindrà l'opció, en finalitzar el període lectiu a Barcelona, de realitzar una estada residencial de dues setmanes de durada en Kean University (EE. UU.).

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Máster in Marketing and sales (Full Time)

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Máster in Marketing and sales (Full Time)