The Events sector has been in recent years one of the sectors that has contributed most to the development of the Tourism Industry. In this sense, the Events sector has notably changed, not only through the diversification of different types of events but also because of their growing complexity, global scale, and impact on overall marketing strategies. In this context, companies from a wide variety of sectors have become aware of the potential of this industry and, consequently, are increasingly making use of events as a new promotional tool and as a key in building brand recognition. The impact of these new contexts forces the sector to continuously transform itself in order to maintain competitiveness and evolve in line with new industry trends.
This Master's program strives to successfully lead the participants across the world of Tourism & Events to understand not only the keys to development, planning and management of different types of events, but also to optimize their potential as a marketing and communication tool.
Reasons to study this Master
This master's degree, born with an international vocation, will allow the participants to comprehend the realities and particularities of the events industry from a global perspective, focusing on the new trends and needs of the sector. Likewise, the program will offer cross –functional, highly specialized content designed for professionals who wish to deepen their knowledge and achieve a successful career in this field.
The teaching staff and collaborators involved in the master's are recognized professionals with proven experience in leading companies of the sector. The cultural diversity of the students of the master's enables a rewarding professional exchange as well as a global vision.
The learning methodology is action-oriented and uses techniques for group dynamics, role-playing, and outdoor training, ensuring that the training has immediate applicability to the company.
The knowledge acquired during the master's guarantees the students career advancement in the marketplace, sponsored by CETT's close relationship with the business and institutional tourism sector. Participants can also benefit from the resources and assessment of cett's career development department.
Develop a broad and international vision of the events business
Reach an integral understanding and knowledge of the events industry
Identify and make use of the potential of events as a tool for communication and marketing
Comprehend and implement the keys and processes involved in the planning and organization of different types of events
Discern the keys for the development and management of successful events.