Descripció
The tourism sector has become for decades one of the key areas for the social and economic development of our country. Within it, the hotel sector, a cornerstone of tourism, is the one which has experienced stronger growth in recent years.
Immersed in an environment that is becoming unstable at high speed and in which uncertainty is high, the life cycle of products is becoming shorter and the client shows higher levels of demand. The sector continuously demands professionals trained to operate in a constantly evolving market, able to adopt modern management styles in more complex organizations with a growing trend towards concentration.
In order to train the best professionals in the hotel industry, CETT presents the official Master in Hotel Management and Restaurant Industry, one of the official programmes of higher education with greater recognition and tradition. (Seventh edition and the first with Official Master recognition) within the current highly specialized nationwide university offer.
CETT has also the advantage of running its own tourism companies, including a 4-star hotel, the Alimara, the first hotel in Catalonia to be certified "Guarantee Badge of Hospitality Environmental Quality".
The master has first-level managers of hospitality among its teachers team and an action-oriented methodology of learning: Group dynamics, role-playing, outdoor training and coaching based on a training ensuring immediate implementation in the company.
Reasons to study this master
This is a Master's Degree of the University of Barcelona valid throughout Europe. It is considered the highest education program in hotel management with the greatest recognition and tradition within the Spanish university offer.
The teaching staff and collaborators involved in the Master are recognized professional hotel managers with proven experience in leading companies of the sector. The cultural diversity of the students of the Master enables a rewarding professional exchange as well as a global vision.
The learning methodology is oriented towards action and uses the techniques for group dynamics, role playing and the outdoor training, ensuring training with immediate applicability to the company.
The knowledge acquired during the Master guarantees the students their career advancement in the marketplace, sponsored by CETT 's close relationship with the business and institutional tourism sector, and because of the fact that it offers students a powerful employment agency.
Objectives
The main objectives of the master are:
Preparing professionals who, from a solid training in the management of hotel companies as well as from previous work experience in the sector can deepen the knowledge necessary to ensure success in hotel management.
Providing students with the tools and techniques needed for the analysis and diagnosis of current and future strategic challenges of the hotel sector and for the formulation of long term competitive and sustainable strategies.
Strengthening the managerial skills of students and contributing to the implementation of more effective management models in the industry.
Encouraging entrepreneurial spirit and initiative in the hospitality field.
Developing the professional personal and interpersonal skills of students, required to assume leadership positions in the hotel sector.
Methodology
The learning model used is designed to facilitate the participant the analysis, control and improvement of Hotel Management and / or Restaurant industry, causing situations in which participants must cope with different situations and common problems in different types and structures of this type of tourism businesses.
The continued involvement of the students in the classes, the constant incentive development through reflective exercises and case studies, provides participants with the skills necessary for career success in this field.
The Master is set in different thematic modules, developed by means of working sessions, both theoretical and practical, related to the corresponding topic. Some sessions of the module "Strategic Management Competences" shall be conducted in conjunction with students enrolled in the two specialities. Also, the participation during the Master of hotelier professionals / managers with proven experience from the top and leading companies and institutions in the country and abroad will provide participants with different and enlightening points of view, with innovative and unique practice.
Within the learning model we can find highlighted:
MANAGEMENT PROGRAMME OF EXPERIENCE AND OUTDOOR TRAINING
This is a group dynamic in which all the most necessary managerial skills for the profile of Managers / Directors are worked out by being examined by specialists and psychologists to diagnose and develop the target responsibilities of the training programme. The participating students experience in practice, the knowledge acquired, also enhancing further positive changes in their behaviour and attitude, especially by promoting initiative and teamwork.
ASSSESSMENT
The assessment of the learning is carried out from ongoing monitoring of the student by the teaching staff and the Direction of the course, as well as by the elaboration of written evidence and preparation of papers, as required by the subject matter.
MASTER'S CORE SUBJECT (21 ECTS):
Marketing management (6 ECTS):
Marketing Strategies
Brand management
Revenue management
Sales management: e-marketing and new trends
Management of people and organizations (3 ECTS):
Excellence in human resources: the management of human capital and service orientation
Ethics and leadership
The management of change and organizational behaviour
Development of personal and professional skills
Economic and financial management (6 ECTS):
Financial management of the revenue and cost centres
Budget and management control
Fundamentals of the financial analysis
Assessment of hotel investment and asset management
Strategic Management (6 ECTS):
Design and implementation of strategies for hoteliers
Development of business models adapted to the current hotel
Initiative and entrepreneurial spirit
Corporate social responsibility
SPECIALISATION SUBJECTS (24 ECTS):
Hospitality Management (12 ECTS)
New trends in hotel
Create services and hotel products
Design and architecture of hotels
Excellence in Operations: key areas in hotels
Event management in hotels
Management experience (6 ECTS)
The company focused on customer satisfaction
The customer experience as a differential value
Continuous improvement system
Management of luxury
Practicum or market research (6 ECTS)
MASTER'S FINAL PROJECT (15 ECTS):
This subjects aims to enable students to analyze the characteristics and problems of the current hospitality industry, through research methods and techniques appropriate in each case. It seeks to initiate students in research methodology so that they can successfully plan and develop research in a particular aspect of the field of hotel and / or develop application and transfer projects in real companies in the sector.
*New program updated in process of verification by AQU (Agency for the Quality Assurance of the University in Catalonia) of the Generalitat of Catalonia for the academic year 2013/2014.
