every market has its own identity and rules, and not all promotional and sales techniques work at every level. when luxury is the game, the rules of the fashion business come into play.
it's a one-year course that provides with the methods that the fashion system uses for selling, promotion and buying in the management of luxury products. these methods are essential for the success of the fashion business and are the basis of the great success of the italian fashion industry (in terms of growth) over the last seventy years.
during the course, students will undertake practical projects which help in the acquisition of business tools and their application to the complex world of the fashion industry. for example, understanding how to use visual communication is fundamental for students because it helps them learn the various techniques for seducing a customer.
further attention will be paid to the management strategies which underpin all fashion houses and which students must learn to use with ease and confidence.
introduction to business