The design is a procedure in the previous analogical configurations for the research of a solution in any field. The programme is a postgraduate training designed for anyone who wants to know professionally the field of methodological design and branding of the large-scale market surfaces. The programme of this course is about the professional tools and the theoretical concepts that every designer needs to master.
The goal of this postgraduate diploma is to study and apply in a practical way the keys of design needed for the development for retail design; to know and to apply market and social studies, learning to interpret and apply this information to design the "material" in the world retail. The student will learn to design spaces giving the answers to the client's needs and making qualitative differences in the branding field.
The theory and the practical exercises will give the student a conceptual knowledge in this field, in great demand nowadays in the technological and social circles.
MODULE 1. GROUP CASE STUDY. STRATEGIC BRANDING
Course introduction and presentation. A journey through the branding world in large spaces.
Practical group work: development of a branded product.
o Practical group work: background and steps for developing a product.
o Practical group work.
o Group discussion: relevant aspects discovered by the student while carrying out the hands-on project.
MODULE 2. MARKET STRATEGIES AND PLANS / EXPANSION MODELS
Market strategies and plans.
o Basis and concepts that define the market.
o Market plans and strategies.
o Case studies: analysis of examples.
Trends and models.
Practical discussion session: future markets.
MODULE 3. CONCEPT DESIGN AND SHOWCASE IMPLEMENTATION / PROJECT WITH PARTNER COMPANY
Project presentation and development.
Project development and scheduled field trip (Essapunt visit).
Presentation of project ideas.
Project implementation in the real showcase.
MODULE 4. E-COMMERCE / COMMUNICATION TOOLS / VISUAL COMMUNICATION
Graphics and Impressions.
o Visual communication.
o Web Commerce.
MODULE 5. ECO-LIGHTING
Ecology in lighting.
Trends and models.
Tools for using eco-lighting.
MODULE 6. FINAL PROJECT
Design and concept: how to stand out using marketing strategies.
Lighting in shopping centres.
Graphic art and visual communication.
Construction materials and techniques.