LinkedIn for Business

·  Set up/update your personal profile with key information

·  Choose the most appropriate LinkedIn account

·  Use keywords to get found for your key skills or services

·  Work within LinkedIn etiquette to ensure best practice

·  Gather research through targeted keyword searches

·  Set up a company profile and learn how to use it

·  Interact in groups and gain intelligence

·  Use LinkedIn advertising to promote key posts

·  Measure your activity to evaluate success