ESIC, BUSINESS&MARKETING SCHOOL (Barcelona)

Bachelor's Degree in Marketing + Degree in Digital Business

ESIC, BUSINESS&MARKETING SCHOOL (Barcelona)

Descripció

This Bachelor's Degree which is a highly renowned degree that trains participants to face and solve completex challenges in an increasingly globalized business and marketing environment.

ESIC, is affiliated to Universitat Rovira i Virgili in Barcelona and to Universidad Rey Juan Carlos in Madrid to offer the Bachelor's Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

Temari del curs


Students enrolled in the Official Degree in Marketing by URV will in turn receive ESIC's Degree in Digital Business, granting 135 additional credits to those already obtained in the BDM syllabus.
First Year
  • Marketing fundamentals
  • Company fundamentals 
  • Business Matematics
  • Economic history
  • Business sociology
  • Chinese I
  • Antropology
  • Business Communication
  • Modern languaje
  • Statics Applied to Marketing
  • Economy I: Microeconomics 
  • IT Applied to Marketing
  • To Be Professional
  • Digital Enviroment
Second Year
  • Economy ii: macroeconomics
  • Economic-financial analysis for marketing I
  • Legal regulation of the market
  • Strategic Management
  • Consumer's behavior I
  • Strategic marketing
  • Chinese III
  • Critical Thinking
  • Economic-financial analysis for marketing II
  • Market research I
  • Consumer's behavior II
  • Product policy
  • Distribution policy
  • Strategic brand management
  • Chinese IV
  • Multimedia Software
Third Year
  • Communication and advertising
  • Decision-making methods applied to marketing
  • Marketing and applied information systems
  • Prices and costs policy
  • Trading techniques
  • Relational and direct marketing
  • Creation of digital spaces
  • Creative mindset
  • Business start-up
  • Human resources management
  • Sales management
  • International marketing management
  • Digital marketing strategies
  • Market research ii
  • Scientific investigation
  • Christian social thinking
  • Teamworking
Fourth Year
  • Strategic management
  • Marketing plan
  • Elective 1
  • Elective 2 
  • Elective 3
  • Elective 4
  • Elective
  • Interships
  • Business ethics
  • Self-diagnosis
  • My digital fingerprint
  • Trend search and analysis
  • Sales forecasting
Annual
  • Bachelor's degree final project
Fifth Year
  • Leadership
  • Marketing intelligence
  • Digital marketing metrics & analytics
  • Customer marketing
  • Data driven marketing
  • Glocal marketing 
  • Business innovation 
  • Strategic finances
  • Tangibles-wearables
  • Transformation & change 
  • Global mindset
  • Global communication
  • Business with global cause
  • Entrepreneurship
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Competències per a les que et prepara el curs

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today's business market.
This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.
This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

Destinataris

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

Who is it for?

  • Wants to work in marketing and/or a global and evolving sales environment.

  • Logical-analytical and creative capacity

  • Interested in digital business

  • Leadership skills



Idiomes en què s'imparteix

English.

Durada

Starting date: September 2020.


Perspectives laborals

This degree is a passport to several career opportunities, such as:

Marketing Manager.
Sales Manager.
International Business Manager.
Market Analyst.
Brand Manager.
Business Intelligence Manager.
Customer Relationship Analyst.
Account Manager.
Product Manager.
Trade Marketing Manager.

Avantatges del curs

A degree with the quality and services of a business school:
Internationalitation.
Professional development unit.
Language School.
Training in managerial skills.
Entrepreneurial incubator.
Internships and Employment in the main companies of the country.

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Bachelor's Degree in Marketing + Degree in Digital Business

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Bachelor's Degree in Marketing + Degree in Digital Business