Master in Marketing Management

Preu 5.200 €
Sol·licita informació
INSA Business, Marketing & Communication School
Master in Marketing Management
Sol·licita informació
Preu 5.200 €


Master in Marketing Management. To keep up with today's fast changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment.
Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies.
At INSA International Business School they believe in people that thinks different. They want their students to think out of the box and develop a positive critical reasoning. That's the way they follow to achieve thier main goal: teach humans as a human. Tehy don't offer teachers to their alumni, they help them grow with the warmly support of good professionals, that explain their mistakes and the learnings they have achieved because of that. Reality changes constantly and enterprises need humans that can solve the day to day chaotic challenges.


  • Module 1: The Marketing Management in the company: organization.
  • Module 2: Product Manager. Policies design and implementation. Marketing Plan Economic Control and optimization of results.
  • Module 3: Products Strategy and Brand Positioning. Globalization and decision making. Competitive Analysis.
  • Module 4: Sales Forecasts. Forenet (System Specialized in Business Forecasts). Evaluation of the Innovative Products demand. Market Research.
  • Module 5: Product quality, logistics and distribution.
  • Module 6: Trade Fairs, Conventions and Congresses.
  • Module 7: Customer Marketing. Techniques to attract more customers and Customer Loyalty. Possible scenarios to enter the market.
  • Module 8: Marketing in Industrial Companies and Service Companies.
  • Module 9: Optimization of product margins. Price Policy.
  • Module 10: Determining Global Commercial Budgets. Profits Maximization.
  • Module 11: Strategic External Analysis. New markets, control of new distribution channels.
  • Module 12: Analysis of the Consumer's Behaviour.
  • Module 13: Technological Innovation applied to Marketing.
  • Module 14: Branding. Managing the brand value. Strategy of brand portfolio.
  • Module 15: Markets internationalization and globalization.
  • Module 16: Application of Marketing 2.0 in the company.
  • Module 17: Social Responsibility Marketing: strategies.
  • Module 18: Balance Scorecard: strategies design for business management.
  • Module 19: Final Project. Strategic Business Plan.


  • Graduates and professionals who wish to expand their employment horizons.
  • Experienced professionals who want to take on new tasks and responsibilities.
  • Companies seeking staff training.
  • Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce.

¿Necesitas información sobre cursos? Llámanos al 900 293 573

Llamada gratuita de lunes a viernes de 9h a 20h

Idiomes en els quals s'imparteix



From October 2020 until July 2021.

Titulació obtinguda

Having successfully passed the evaluations and with the minimum attendance required, the student receives a diploma in Master in Marketing Management of INSA Business, Marketing & Communication School.


INSA offers the possibility to do an internship in companies during the course.

Perspectives laborals

Marketing Director. Marketing Manager. Strategic Director. Department Head.

Tipus d'avaluació

The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently.


Tuesday, Thursdays 19:00 to 22:00.
Master in Marketing Management
INSA Business, Marketing & Communication School
Campus i seus: INSA Business, Marketing & Communication School
INSA Business, Marketing & Communication School
Torrent de l'Olla 208 08012 Barcelona
Sol·licita informació