To keep up with today's fast changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment.
Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies.
- Provide the student the best tools, knowledge and abilities in order to succeed at an executive level in marketing management.
- Show how to make beneficial decisions for your company on an international level through an accurate analysis of the global market, strategic planning, market segmentation, as well as budget management.
- Teach you the ethical principles required of an executive in this field.
The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.
Having successfully passed the evaluations and with the minimum attendance required, the student receives a diploma in Master in Marketing Management of INSA Business, Marketing & Communication School.