Master in E-tourist Marketing & Revenue Management
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Preu 4.200 €
Sol·licita informació
Master in E-tourist Marketing & Revenue Management
Sol·licita informació
Informació del curs
Màster
Presencial
Barcelona
Preu 4.200 €
Descripció
Master in eTourism and Revenue Management. Tourism moves the economy worldwide, being one of the most important industries that creates employment all over the globe. This is the reason why we believe it is crucial to mantain a high quality level in this industry with qualified professionals.
The Master in eTourism and Revenue Management provides a deep knoweledge in digital tools and social networks, that allows the students to understand all the possibilities that they have nowadays when working on Marketing and Sales activities. Also, INSA provides all the keys to succeed with Revenue: optimization, KPI's, etc.
The Master in eTourism and Revenue Management provides a deep knoweledge in digital tools and social networks, that allows the students to understand all the possibilities that they have nowadays when working on Marketing and Sales activities. Also, INSA provides all the keys to succeed with Revenue: optimization, KPI's, etc.
Temari
E-Tourism Marketing
- Renovating the Tradictional Marketing's Tourism
- Digital strategies for Brands
- Digital captures and segmentation strategies
- The importance of communication plans
- Digital website
- Digital tools and social media strategies
- Digital Marketing strategies to retain and achieve costummers
- Website analytics: how to mesure and quantify e-tourism data
- Income Management
- Optimization Policies rate
- Control, availability and overbooking rate
- Team Management
- Technological issues
- Time Management
- Analysis and implementation of strategies
- Final Project
Destinataris
- Undergraduate in Tourism.
- Tourism Industry Porfessionals with the need of improving and the desire to expand their career.
- Touristic Enterprises that are looking for expert professionals.
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Llamada gratuita de lunes a viernes de 9h a 20h
Idiomes en els quals s'imparteix
Espanyol
Durada
From October 2020 until July 2021.
Objectius
- Give a deep understanding of all digital tools and social media strategies.
- Once you finish this course you will know how to implement all Marketing areas in the digital environment.
- All the knoweledge related to Income Management's theory and methodology.
- Teach professionals with the aim of making an impact in Tourism's Industry.
Titulació obtinguda
Once you succeed the evaluation tests and you have the minimum campus attendance required, you will recieve a Master certificate in eTourism and Revenue Management, validated by INSA Business, Marketing & Communication School.
Pràctiques
INSA offers the possibility to do specialized programms in different enterprises during the academic year.
Perspectives laborals
Income Management. Hotel Director. Catering or Restaurant Manager. Sales Manager. Food & Beverage Manager. E-commerce expert.
Tipus d'avaluació
The evaluation system is based on campus attendance and the elaboration of the final project.
Lloc on s'imparteix el curs
Barcelona
Horari
Wednesday and Thursday from 19:00 to 21:30.
Master in E-tourist Marketing & Revenue Management
INSA Business, Marketing & Communication School
Campus i seus: INSA Business, Marketing & Communication School
INSA Business, Marketing & Communication School
Torrent de l'Olla 208
08012
Barcelona