MBA Digital Marketing

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Geneva Business School
MBA Digital Marketing
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Màster
Presencial
Barcelona
90 crèdits
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Descripció

The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. You will be capable of actively working to develop marketing strategies and learn effective business planning for digital marketing. In addition to becoming experts in leveraging social media for business growth.

  • Be able to effectively publish and manage content for business growth.
  • Acquire expertise in using Google analytics and various data analysis software.
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns.

Temari

The master's program requires the successful completion of 90 ECTS credits. The program format consists of (i) unique business and finance courses, (ii) major-specific orientation weeks and (iii) a final project. The breakdown of the credits is as follows: 9 core courses (36 ECTS), 5 elective courses (20 ECTS), 4 orientation weeks (16 ECTS) and the final project (18 ECTS). Below are examples of the major-specific courses that students will pursue during their orientation weeks:
  • Managing Innovation in the Digital Marketing Sector
  • Persuasion & Customer Decision Making
  • Boosting Revenues Using Social Media
  • Digital Analytics

Necessites informació sobre cursos? Truca'ns al 900 293 573

Trucada gratuïta de dilluns a divendres de 9h a 20h

Idiomes en els quals s'imparteix

English

Durada

18 months, 90 ECTS.

Titulació obtinguda

Master of Business Administration with a Major in Digital Marketing.

Lloc on s'imparteix el curs

Geneva, Barcelona and Madrid Campus.
MBA Digital Marketing
Geneva Business School
Campus i seus: Geneva Business School
GBS GENEVA BUSINESS SCHOOL
C/ Pelai, 42 08007 Barcelona
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