Descripció
Promoting the use of information technologies, addressing the expansion of operations and changing corporate culture are all essential
The Master in International Business Management is modular in structure thanks to the International Business Management Module and the International Trade Management Module.
Globalisation has given rise to increasingly more segmented and competitive markets, so the internationalisation of companies and their establishment in foreign markets is key when expanding a business. Promoting the use of information technologies, addressing the expansion of operations and changing corporate culture are all essential.
The International Business Management module trains professionals with an international outlook, who know how to manage companies on the road to internationalisation or who already operate abroad. These professionals must master the financial, strategic and management environments which contribute to building international businesses.
The International Trade Management module, in turn, is designed for professionals with an international vocation, who know how to manage a sales department and who want to know the implications of a strategy in a global environment. It is for people proficient in business management who know about the opportunities that can be created with an international sales strategy.
International Business Management
International Integration and Economic Environment
- International integration
- Regional economic integration processes
- Macroeconomic indicators
- Regulatory environment
- Environmental factors
International Business Management and Innovation
- Principles of the strategy
- Strategic innovative management
- Internal and external analysis
- Functional, competitive and corporate strategies
- International strategies
- Organisational structure
Global Marketing
- Internationalisation of the company
- Making decisions when entering international markets
- Entry strategies for international markets
- Global marketing programme
- Implementation and coordination of the global marketing plan
International Financial Management
- Introduction to the international financial system
- Currency markets
- Country risk
- Access to financing in international markets
Cross-Cultural Management
- The cultural dimension of international management
- Management of cultural diversity
- Intercultural communication
- Leadership in the global context
- Ethical dilemmas in global management
International Trade Management
Global E-Business Strategies
- The internet in businesses and the new consumer
- Business models
- E-business considerations
- Technical aspects e-businesses
- Business strategy
Global Entrepreneurship
- Trends and opportunities in the global environment (Europe, Asia, Latin America, Africa, etc.)
- Management of business innovation and information systems
- Business angels and venture capital companies
- Social entrepreneurship
International Trade Management
- International recruitment
- Incoterms
- International transport
- International shipping insurance for goods
- Main international trade documents
Global Supply Chain Management
- Stock management, planning systems and operation control
- Supply chain management
- The integration of purchases – production – distribution
- Competition between networks and the integration of operations
International Trade Negotiations
- Negotiation in the commercial sphere
- Preparing to negotiate
- The sales negotiation process and techniques
- Negotiation at international level
International Business Simulation
Aditional activities:
Trading with:
The Trading with workshops cover specific aspects of how to do business and providing services in several regions worldwide. They will focus on the economic and cultural peculiarities of each society, their cultures and subcultures and their influence on trade relations. The workshops will also cover issues related to business protocols and etiquette, as well as discuss how to do business in those regions. Specific topics covered are regional trading blocs, the advantages and challenges of doing business in such countries, guidance for investors and entrepreneurs, case studies, etc. The workshops will be conducted in Spanish or English.
